Advertising

I read an article the other day in the online version of „economist.com“ and it talks about advertising.

Basically what it talks about is that media and advertising executives began to ask worrying questions. Would marketing money return to all media, or just a few? For example but the answers are becoming clear. Sir Martin Sorrell, chief of WPP world’s biggest ad agency, mentioned that there are two surprises. First the health of the American advertising market and the second is the recovery of old media.

It is also said that advertising is still moving out of newspapers and it’s returning slowly to magazines. At the moment the greatest old-media winner is television – in most countries the main advertising medium.

There was a rebound effect at work: car dealers and banks stopped advertising in the year 2008 but they decided that they can’t stay out forever. Television is recovering stronger than other media.

A lot of newspaper readers have moved online because they are worth less to advertisers. An American statistic shows that in the first quarter of 2010 the average American spent 158 hours per month in front of the box. That is two hours more than in the year before.

The danger from friends

Many companies work with social networks, for example Facebook. At the moment companies are beginning to see social networks as an alternative means of building brands.

It is also mentioned that Silicon Valley has not just created strong competitors for advertising money, such as Google. Facebook will turn out to be a potent combination of Craisglist and Google.

I thought you might be interested because Facebook is a social network which is used by everyone and at the moment advertising is a topic of our English lesson.


Vocabulary:
WPP - Wire and Plastic Products Plc
Craigslist – social network