The development of advertising

I’ve just read an article called "The development of advertising" and it talks about the history of advertising.

The beginning of advertising was during the Industrial Revolution, in the 19th century. Advertising was a very important form to promote novelties and fringe products. After some time brand-naming was the next important step because a lot of companies produced the same goods.

From 1873 to 1894 there was the economic depression. At that time the goods stayed unsold and prices and profits fell. The small industrial firms took this situation and combined with other small businesses and widened the range of goods. This period is called “monopoly capitalism”, so after the crisis the larger manufacturing used mass advertising to promote their new range of products.

Some examples of the changes to manufacturing and distribution can be found in the soap trade. From about the 1850s a lot of anonymous bars of soap on the market, they were produced by small manufacturers and distributed by wholesalers and door-to-door-sellers. So there was the new idea of using more aggressive selling methods. Lord Leverhulme decided to ‘brand’ his soap by selling it in distinctive packages, for example.

A lot of other companies followed his example (Lord Leverhulme’s idea). So the following new advertisings should contain ‘logical and considered’ as well as eye-catching and witty slogans.
At the end smaller firms who were not able to advertise were squeezed or bought by the larger companies.

My favourite spot - Ariel washing powder advertising

My favourite advertising spot is from Ariel (washing powder), because it's very funny and I really like the "move" of the two women.
The spot takes place on a house corner. Two women crash together and one of them is carrying a flowering plant. After the crash both of the women are dirty and one of the women start to shake the dirt away. She shakes and shakes and the dirt flies away.

Unfortunately I haven't found the clip!

WM Republic South Africa - Group C

England

- inhabitants: a Britain/Brit

- language: English

- clichés: white people; tea time; can't cook; breakfast is too unhealthy



USA

- inhabitants: Americans

- language: English

- clichés: school system is easier as in Austria; people are fat; cars are "pimped"; everything is bigger


Algeria

- inhabitants: Algerians

- language: Arabic, Berber, French, English

- clichés: poverty; violence


Slovenia

- inhabitants: a Slovene/Slovenian

- language: Slovene/Slovenian

- clichés: careful and punctual


As we have already seen Slovenia plays very good football at the moment as well the USA and England. I hope England will win the group phase.

Our Trip To Italy

From May 17th till May 21st we went to Italy on a Sports- and Culture week. I really liked our short journey because we had a lot of sun and fun. :)

Monday, May 17th:
We started our travel at 8 o'clock. After an 8-hours-travel we arrived in Udine, there we made a little tour and of course we ate some ice cream. We also tried to chase away the doves. Later we went to our “new home” called “Villagio Touristico”.
Later we visited the beach and some girls jumped into the big blue sea. It was really refreshing. ;)
In the evening we went with our teachers into town.

Tuesday, May 18th:
On Tuesday we went to see Venice. Venice is a nice city centre and consists of 118 little islands. These islands are connected with over 400 bridges.
We got a little questionnaire from our teachers and so we ran through Venice. After 2,5 hours we met again and we gave the teachers our results. Our teachers analysed our results and then they told us the winner. My group, Magdalena, Bianca, Katrin und Angelika won the questionnaire.

On Wednesday we were split into two groups and we had an archery course as well as a little bicycle tour. At our destination we made a little picnic and we enjoyed the nice view.

On Thursday we went to an old fishing village. The village was very small so we weren’t able to take a lot of pictures or anything else. In the afternoon we could chose between beach soccer, beach volleyball and boccia. We also had some time to relax in the sun and swim in the sea or in the pool.

On Friday we went back home. It was a very long but funny bus trip. :D



the winner team ;)

Family’s voodoo terror

I read an article the other day in the online edition of “austriantimes.at” and it talks about voodoo terror in Austria.

I thought you might be interested because it is a very bad joke!

Basically what it talks about is that a Styrian family has spoken of their terror after being subjected to a two-week hate campaign when they were sent blood-smeared pictures of themselves. They also found bloody-wooden stakes and slaughtered animals in their garden.

The family told the police that they had had photos of family members covered in blood and pierced by needles put into their mail box. They don’t have any ideas who may be behind the sick campaign. What the family shocked most was the bloody wooden stake driven into the ground surrounded with candles with a photo of the 52-years-old father with a needle through his heart!

What surprised me most was the fact that there are such silly people out there who think that is funny!

Christmas traditions all over the world

I recently read an article on the online version of "whychristmas.com" and it talks about different traditions in other countries.

I thought you might be interested because it's christmas time ...

First of all I am telling you something about the canadian traditions.

They send their biggest fir or pine to Boston because the Boston people helped them some time ago. A very common tradition is the "Mummering", people dress up and knock on somebody's door and ask if they are allowed to come in. Then they eat the christmas cake and celebrate together.

In Spain most people go to the "Midnight Mass" and after the meal people go through the streets playing guitars, beating on tambourines and drums. The children get their presents not on Christmas Day, but on Epiphany.

The Italian children get their presents from La Befana, she is a old witch who visits every household in the night of Janurary 5th. Cannons are fired from Castel St. Angelo in Rome to announce the beginning of Christmas time.

Merry Christmas to everyone!!

FlyNiki to offer Bulgaria link

I read an article the other day in the online edition of “austriantimes.at” and it talks about the new Austrian budget airline of FlyNiki.

I thought you might be interested because FlyNiki is an Austrian airline.

Basically what it talks about is that FlyNiki run a flight from Vienna to Bulgaria, because there isn’t a link at the moment. It is also said that there was a competition with four other European low-cost airlines who already offered a connection to Sofia.

Sofia will not be the only addiction to FlyNiki’s destinations.

What surprised me most was the fact that they are starting new routes although we are in the financial crises.

Vocabulary:

link (Verbindung): If something is linked with an other thing, there is a link between them.

original link:

http://www.austriantimes.at/news/Business/2009-12-16/18920/FlyNiki_to_offer_Bulgaria_link