Halloween is a shortened form of All Hallows' Eve.
Hallowed means holy. Eve is the day before a holy day. Halloween was an ancient British Celtic festival. At Halloween the souls of the dead returned. People lit bonfires to frighten evils spirits. Now bonfires are only burnt on November 5th.
Bonfire night!
- Masks
- Costumes
- Ghosts
Witches on broomsticks with black cats,...
skeletons, bats and spiders...
and Halloween lanterns have all become part of Halloween.
Children play trick-or-treat. They ask for a treat, hoping to get sweet.
Here is a short video of Halloween:
I chose this video because it tells a lot about Halloween's history.
Freitag, 29. Oktober 2010
Donnerstag, 21. Oktober 2010
Farrah
Farrah, a young student from the USA, visited our class.
Farrah is 22 years old and lives with her parents and her boyfriend in Maryland. Maryland is close to Washington D.C.
First she lived in Pergkirchen for a while but now she is living in Linz until May.
In her free time she likes listening to music, watching television and movies, going out with friends and she also likes travelling.
In Austria Farrah visited some places like Vienna, Salzburg, Linz, Perg and Saalbach. She also travelled to Germany, France, UK, Belgium, Greece and Switzerland.
Farrah told us some differences between Austria and the USA. So in the USA everything is much bigger than in Austria, but she really likes Austria.
In Maryland Farrah has a parrot, which is able to speak, a dog, a cat and a turtle.
All in all it was a very interesting lesson.
I am looking forward to seeing her again.
Farrah is 22 years old and lives with her parents and her boyfriend in Maryland. Maryland is close to Washington D.C.
First she lived in Pergkirchen for a while but now she is living in Linz until May.
In her free time she likes listening to music, watching television and movies, going out with friends and she also likes travelling.
In Austria Farrah visited some places like Vienna, Salzburg, Linz, Perg and Saalbach. She also travelled to Germany, France, UK, Belgium, Greece and Switzerland.
Farrah told us some differences between Austria and the USA. So in the USA everything is much bigger than in Austria, but she really likes Austria.
In Maryland Farrah has a parrot, which is able to speak, a dog, a cat and a turtle.
All in all it was a very interesting lesson.
I am looking forward to seeing her again.
Donnerstag, 14. Oktober 2010
Advertising
I read an article the other day in the online version of „economist.com“ and it talks about advertising.
Basically what it talks about is that media and advertising executives began to ask worrying questions. Would marketing money return to all media, or just a few? For example but the answers are becoming clear. Sir Martin Sorrell, chief of WPP world’s biggest ad agency, mentioned that there are two surprises. First the health of the American advertising market and the second is the recovery of old media.
It is also said that advertising is still moving out of newspapers and it’s returning slowly to magazines. At the moment the greatest old-media winner is television – in most countries the main advertising medium.
There was a rebound effect at work: car dealers and banks stopped advertising in the year 2008 but they decided that they can’t stay out forever. Television is recovering stronger than other media.
A lot of newspaper readers have moved online because they are worth less to advertisers. An American statistic shows that in the first quarter of 2010 the average American spent 158 hours per month in front of the box. That is two hours more than in the year before.
The danger from friends
Many companies work with social networks, for example Facebook. At the moment companies are beginning to see social networks as an alternative means of building brands.
It is also mentioned that Silicon Valley has not just created strong competitors for advertising money, such as Google. Facebook will turn out to be a potent combination of Craisglist and Google.
I thought you might be interested because Facebook is a social network which is used by everyone and at the moment advertising is a topic of our English lesson.
Vocabulary:
WPP - Wire and Plastic Products Plc
Craigslist – social network
Basically what it talks about is that media and advertising executives began to ask worrying questions. Would marketing money return to all media, or just a few? For example but the answers are becoming clear. Sir Martin Sorrell, chief of WPP world’s biggest ad agency, mentioned that there are two surprises. First the health of the American advertising market and the second is the recovery of old media.
It is also said that advertising is still moving out of newspapers and it’s returning slowly to magazines. At the moment the greatest old-media winner is television – in most countries the main advertising medium.
There was a rebound effect at work: car dealers and banks stopped advertising in the year 2008 but they decided that they can’t stay out forever. Television is recovering stronger than other media.
A lot of newspaper readers have moved online because they are worth less to advertisers. An American statistic shows that in the first quarter of 2010 the average American spent 158 hours per month in front of the box. That is two hours more than in the year before.
The danger from friends
Many companies work with social networks, for example Facebook. At the moment companies are beginning to see social networks as an alternative means of building brands.
It is also mentioned that Silicon Valley has not just created strong competitors for advertising money, such as Google. Facebook will turn out to be a potent combination of Craisglist and Google.
I thought you might be interested because Facebook is a social network which is used by everyone and at the moment advertising is a topic of our English lesson.
Vocabulary:
WPP - Wire and Plastic Products Plc
Craigslist – social network
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