The development of advertising

I’ve just read an article called "The development of advertising" and it talks about the history of advertising.

The beginning of advertising was during the Industrial Revolution, in the 19th century. Advertising was a very important form to promote novelties and fringe products. After some time brand-naming was the next important step because a lot of companies produced the same goods.

From 1873 to 1894 there was the economic depression. At that time the goods stayed unsold and prices and profits fell. The small industrial firms took this situation and combined with other small businesses and widened the range of goods. This period is called “monopoly capitalism”, so after the crisis the larger manufacturing used mass advertising to promote their new range of products.

Some examples of the changes to manufacturing and distribution can be found in the soap trade. From about the 1850s a lot of anonymous bars of soap on the market, they were produced by small manufacturers and distributed by wholesalers and door-to-door-sellers. So there was the new idea of using more aggressive selling methods. Lord Leverhulme decided to ‘brand’ his soap by selling it in distinctive packages, for example.

A lot of other companies followed his example (Lord Leverhulme’s idea). So the following new advertisings should contain ‘logical and considered’ as well as eye-catching and witty slogans.
At the end smaller firms who were not able to advertise were squeezed or bought by the larger companies.

My favourite spot - Ariel washing powder advertising

My favourite advertising spot is from Ariel (washing powder), because it's very funny and I really like the "move" of the two women.
The spot takes place on a house corner. Two women crash together and one of them is carrying a flowering plant. After the crash both of the women are dirty and one of the women start to shake the dirt away. She shakes and shakes and the dirt flies away.

Unfortunately I haven't found the clip!